A website checklist for small clinics

Patients arrive with one of three questions: can you treat me, when can I be seen, and how much will it cost. Answer all three above the fold.

Any form that collects symptoms, dates of birth or contact details is processing special category data. That needs a lawful basis, a retention period and encryption in transit and at rest.

Check your regulator's advertising rules before you write testimonials or before and after imagery. The rules differ sharply between dentistry, aesthetics and talking therapies.

Keep the booking route to two clicks. Every extra step loses patients to the practice down the road.