SEO & AI Search Optimisation
SEO and AI search optimisation for organisations that need to be found and quoted
Astaria Sec Ltd makes websites readable by search engines and by AI assistants: crawlable technical foundations, a page structure that matches how people search, accurate structured data and content specific enough to be cited.
The problem
What this work is usually brought in to solve
- The site does not appear for the terms your buyers or residents actually type.
- Pages rely on JavaScript, so crawlers and assistants see far less than visitors do.
- Several pages compete for the same term, and none of them wins.
- AI assistants describe your organisation inaccurately, or not at all.
- Reporting shows rankings but never connects to enquiries.
Outcomes
What changes for your organisation
- Found for the right queries
- Visibility on the terms that produce enquiries, rather than vanity terms with no intent behind them.
- Quoted accurately
- Assistants summarise your services correctly because the page states them plainly and the markup agrees.
- Fewer technical barriers
- Crawlable, indexable pages that render without waiting on client-side JavaScript.
- Reporting you can act on
- Query-level reporting tied to enquiries, so the next month of work is an informed choice.
Deliverables
What you receive
- Technical audit and fixes
- Crawlability, indexation, canonical URLs, sitemaps, status codes, page speed and server-rendered content.
- Query and intent map
- The searches that matter, matched one page per intent, named the way people search.
- Information architecture
- Internal linking and navigation that lets crawlers and readers follow the same route.
- Structured data
- Schema.org markup for organisation, service, article and location, validated rather than assumed.
- Content work
- Pages that answer specific questions with specific detail, because vague pages are neither ranked nor quoted.
- Measurement setup
- Search Console, analytics and a record of which queries actually bring enquiries.
Our approach
How we deliver it
01Baseline
We record current impressions, positions, crawl state and vitals, so later claims of improvement are checkable.
02Fix the barriers
Technical problems first. Content work on an uncrawlable site is wasted effort.
03Structure
One page per intent, correctly titled, described and linked, with duplicates merged and redirected.
04Write and mark up
Content that answers the question directly in the first paragraph, with structured data matching what is visible.
05Improve what already ranks
Pages with impressions but poor positions are the cheapest wins and we take them first.
06Report
Monthly reporting on queries, pages and enquiries, with the next actions named.
Where it applies
Sector and use-case examples
- Council service findability
- Residents searching plain-language phrases rather than the department's internal name for the service.
- Clinic local search
- Treatment and location queries, with consistent details across the site and listings.
- B2B services
- Long, specific queries where a precise page beats a general one.
- AI assistant answers
- Clear definitions and consistent naming so ChatGPT, Gemini and Copilot describe you correctly.
Standards
Standards and considerations we work to
- Schema.org structured data that matches visible page content, with no fabricated ratings, reviews or prices.
- Google Search Essentials, including no cloaking and no content generated purely to game rankings.
- Server-rendered HTML so essential content and links do not depend on interaction or client-side rendering.
- WCAG 2.2 AA, since the heading structure, link text and alt text that help users also help crawlers.
- UK GDPR and PECR for analytics and any consent banner.
Suitability
Who this is for
- Organisations invisible for the terms that would bring them work.
- Public bodies whose services are hard to find despite being published.
- Teams who have been sold rankings before and want method and evidence instead.
- Organisations concerned about how AI assistants describe them.
Evidence
Case studies
Content placeholder: Query-level results and reporting examples are pending client permission to publish. We will show the baseline, the work and the measured outcome, including where results were modest.
Questions
Frequently asked questions
Can you guarantee first place on Google?
No, and neither can anyone else. We agree the queries that matter, fix the barriers, improve the pages that already have impressions, and report what the work produced.
How long before we see results?
Technical fixes can show within weeks. Content and authority work typically take three to six months to move competitive terms.
What is AI search optimisation?
Making your pages easy for assistants to read and cite: direct answers near the top of the page, consistent naming, factual summaries and structured data that matches the visible text.
Is it different from normal SEO?
Mostly it is the same discipline done well. The difference is a stronger emphasis on plain factual statements and machine-readable consistency.
Do you write the content?
We can, working from interviews with your subject experts, or we can structure and brief it for your team to write.
What reporting do we get?
Monthly reporting covering queries, positions, pages, technical health and enquiries, with the next actions named rather than implied.
Related
Related services and insights
Website redesign
Restructure a site whose problems are too deep for content work alone.
Website design and development
A new site built crawlable and fast from the first template.
Digital product development
When findability needs to lead into a real online service.
Growing businesses
Search visibility for organisations scaling past word of mouth.
Next step
Request a website review
A written assessment of your current site covering proposition clarity, usability, accessibility, search visibility and conversion, reviewed by a person rather than generated automatically.
Contact
Or send us a short note
Tell us what you are trying to achieve and we will reply with next steps.