Transparent website pricing
Website design packages and prices
Clear starting prices for professional websites, with defined deliverables and no artificial discount pricing. Fixed-package eligibility is confirmed after Astaria reviews the requirements.
All prices exclude VAT.
Pricing principles
Clear scope before work begins
Astaria publishes starting prices so organisations can assess likely budget before making an enquiry. Straightforward websites can use a defined package. Projects involving custom applications, extensive migration, ecommerce, sensitive data, multilingual delivery or complex integrations require a tailored proposal.
All prices exclude VAT. Third-party subscriptions, domains, Lovable plans, paid media, premium assets and specialist independent audits are excluded unless expressly stated.
Packages
Four ways to work with Astaria
Launch Website
£1,495 + VAT
A focused professional website for a consultant, start-up, small business or new service.
Included
- Up to five core pages
- Design adapted to the organisation's approved brand
- Mobile-responsive implementation
- One contact or enquiry form
- Client-supplied content added
- Basic content formatting
- Page titles and meta descriptions
- XML sitemap and robots configuration
- Google Search Console setup
- Basic analytics setup
- Basic Organization and Breadcrumb schema
- Two revision rounds
- Launch support
- 14 days of post-launch defect support
Not included
- Copywriting
- New brand identity
- Ecommerce
- Authentication
- Custom databases
- Complex integrations
- Multilingual delivery
- Large content migration
- Formal accessibility audit
- Ongoing hosting and maintenance
Indicative delivery. 10 to 15 working days after all required content and approvals are received.
Check Launch Website SuitabilityMost popular
Growth Website
£2,995 + VAT
A more complete website for organisations that need positioning, search architecture and lead generation.
Included
- Up to ten core pages
- Project discovery session
- Competitor and search-intent review
- Information architecture
- Customised page layouts
- Messaging and content refinement
- Mobile-first implementation
- Blog or insights section
- Up to two lead-generation forms
- HubSpot or comparable CRM integration
- GA4 and Search Console setup
- Technical and on-page SEO foundations
- Organization, Service, Article and Breadcrumb schema where appropriate
- Cookie-consent integration
- Three revision rounds
- Launch support
- 30 days of post-launch defect support
Not included
- Full brand identity
- Extensive copywriting
- Paid advertising
- Ecommerce
- Authenticated portals
- Bespoke software functionality
- Extensive multilingual delivery
- Formal WCAG audit
- Third-party subscription fees
Indicative delivery. Three to five weeks after required information and approvals are available.
Check Growth Website SuitabilityAuthority Website
From £5,995 + VAT
A strategic website for established, specialist or regulated organisations with more complex content and stakeholder requirements.
Included
- Up to twenty core pages
- Stakeholder discovery
- Audience and competitor research
- Positioning and information architecture
- Copy development for up to ten priority pages
- Custom responsive design system
- Accessible components and user journeys
- CRM, booking or marketing integrations agreed in scope
- Resource or knowledge centre
- Advanced service-page SEO
- Structured-data implementation
- Content-migration plan
- Redirect mapping
- Performance and accessibility testing
- Team handover
- 60 days of post-launch defect support
Indicative delivery. Six to ten weeks, subject to scope.
Request Scope ConfirmationPublic Sector and Healthcare Digital Website
From £8,500 + VAT
For projects involving complex user groups, public accountability, sensitive information, accessibility assurance or specialist integrations.
Potential scope
- Discovery and user-needs analysis
- Stakeholder research
- Complex content architecture
- Accessible forms and journeys
- Multilingual requirements
- Privacy and security planning
- Service integrations
- Formal testing coordination
- Migration and operational handover
Comparison
Compare the website packages
| Feature | Launch | Growth | Authority | Public sector and healthcare |
|---|---|---|---|---|
| Starting price | £1,495 + VAT | £2,995 + VAT | From £5,995 + VAT | From £8,500 + VAT |
| Core pages | Up to 5 | Up to 10 | Up to 20 | Agreed in discovery |
| Discovery | Not included | Project discovery session | Stakeholder discovery | Discovery and user-needs analysis |
| Content support | Client-supplied content added | Messaging and content refinement | Copy for up to ten priority pages | Agreed in the proposal |
| Custom layouts | Brand-adapted templates | Customised page layouts | Custom responsive design system | Custom accessible design system |
| Blog or insights | Not included | Included | Resource or knowledge centre | Agreed in the proposal |
| CRM integration | Not included | HubSpot or comparable CRM | CRM, booking or marketing integrations | Service integrations |
| SEO depth | Basic on-page setup | Technical and on-page foundations | Advanced service-page SEO | Agreed in the proposal |
| Analytics | Basic analytics setup | GA4 and Search Console setup | GA4 with conversion events | Agreed in the proposal |
| Revision rounds | 2 | 3 | Agreed in the proposal | Agreed in the proposal |
| Post-launch support | 14 days | 30 days | 60 days | Agreed in the proposal |
| Indicative timeline | 10 to 15 working days | 3 to 5 weeks | 6 to 10 weeks | Confirmed after discovery |
| Online order eligibility | Eligible after suitability review | Eligible after suitability review | Scope confirmation required | Discovery call required |
Launch Website
- Starting price
- £1,495 + VAT
- Core pages
- Up to 5
- Discovery
- Not included
- Content support
- Client-supplied content added
- Custom layouts
- Brand-adapted templates
- Blog or insights
- Not included
- CRM integration
- Not included
- SEO depth
- Basic on-page setup
- Analytics
- Basic analytics setup
- Revision rounds
- 2
- Post-launch support
- 14 days
- Indicative timeline
- 10 to 15 working days
- Online order eligibility
- Eligible after suitability review
Growth Website
- Starting price
- £2,995 + VAT
- Core pages
- Up to 10
- Discovery
- Project discovery session
- Content support
- Messaging and content refinement
- Custom layouts
- Customised page layouts
- Blog or insights
- Included
- CRM integration
- HubSpot or comparable CRM
- SEO depth
- Technical and on-page foundations
- Analytics
- GA4 and Search Console setup
- Revision rounds
- 3
- Post-launch support
- 30 days
- Indicative timeline
- 3 to 5 weeks
- Online order eligibility
- Eligible after suitability review
Authority Website
- Starting price
- From £5,995 + VAT
- Core pages
- Up to 20
- Discovery
- Stakeholder discovery
- Content support
- Copy for up to ten priority pages
- Custom layouts
- Custom responsive design system
- Blog or insights
- Resource or knowledge centre
- CRM integration
- CRM, booking or marketing integrations
- SEO depth
- Advanced service-page SEO
- Analytics
- GA4 with conversion events
- Revision rounds
- Agreed in the proposal
- Post-launch support
- 60 days
- Indicative timeline
- 6 to 10 weeks
- Online order eligibility
- Scope confirmation required
Public Sector and Healthcare Digital Website
- Starting price
- From £8,500 + VAT
- Core pages
- Agreed in discovery
- Discovery
- Discovery and user-needs analysis
- Content support
- Agreed in the proposal
- Custom layouts
- Custom accessible design system
- Blog or insights
- Agreed in the proposal
- CRM integration
- Service integrations
- SEO depth
- Agreed in the proposal
- Analytics
- Agreed in the proposal
- Revision rounds
- Agreed in the proposal
- Post-launch support
- Agreed in the proposal
- Indicative timeline
- Confirmed after discovery
- Online order eligibility
- Discovery call required
Website review
Not ready to select a package?
Website Opportunity Review
£195 + VAT
- Proposition and messaging review
- UX observations
- Accessibility spot-check
- Technical SEO observations
- Five priority recommendations
- 30-minute review call
- Fee credited against an eligible website project ordered within 30 days
This is a practical review rather than a formal accessibility audit, a penetration test or a complete SEO audit.
Order a Website ReviewCare plans
Website care and continuous improvement
Essential Care
£125 + VAT per month
- Availability and form monitoring
- Monthly integration check
- Up to 30 minutes of minor content changes
- Broken-link monitoring
- Email support
- Quarterly website health summary
Growth Care
£295 + VAT per month
- Everything in Essential Care
- Up to two hours of content and design changes per month
- Search Console monitoring
- Monthly analytics review
- Technical SEO checks
- Conversion-event monitoring
- Priority support
Search Growth Partner
From £750 + VAT per month
- Everything in Growth Care
- Search and competitor monitoring
- Content planning
- One substantive article or service-page improvement monthly
- Internal-link optimisation
- Conversion improvement
- Monthly performance call
The customer's Lovable subscription, domain and third-party tools are separate unless a proposal expressly includes them.
Add-ons
Additional services and starting prices
- Additional standard page
- £175 + VAT
- Additional complex service page
- From £300 + VAT
- Additional language implementation
- From £350 + VAT plus translation costs
- Copywriting
- From £175 + VAT per standard page
- Landing page
- From £650 + VAT
- HubSpot form and pipeline integration
- From £350 + VAT
- Booking integration
- From £250 + VAT
- Additional revision round
- From £250 + VAT
- Priority delivery
- Quoted after scope review
- Formal accessibility audit
- Quoted through an appropriate specialist
- Ecommerce or authenticated functionality
- Tailored proposal
Nothing is added to a project automatically. Add-ons are only included when they are agreed in the proposal.
Payment
How website payments work
- 50% when the scope is accepted
- 25% when the agreed design and content structure are approved
- 25% before production launch
A package price is not accepted until Astaria confirms that the submitted requirements fit the standard scope. No payment is taken on this website.
Questions
Website pricing questions
Are Astaria's website prices fixed?
Launch and Growth are defined packages, but Astaria must confirm that the requirements fit the package before accepting the order. Authority, public-sector, healthcare, ecommerce and custom-development projects require an individual proposal.
Do the prices include VAT?
No. Published website prices exclude VAT.
Are hosting and the Lovable subscription included?
No, unless expressly stated in a proposal. Astaria generally recommends that the customer owns and pays for its domain, Lovable subscription and other production accounts directly.
How are website projects paid?
For eligible fixed-scope website packages, the standard schedule is 50% when the scope is accepted, 25% when the agreed design and content structure are approved, and 25% before production launch.
Can we pay for the complete website online?
Eligible packages can be initiated online after a suitability review. Complex projects require scope confirmation and a tailored proposal before payment.
What happens if we request additional work?
Astaria will identify whether the request is within the agreed scope. Additional pages, functionality, integrations or revision rounds are quoted and approved before work proceeds.
Next step
Choose a package without taking a scope risk
Complete the short suitability questionnaire. Astaria will confirm whether the selected package fits the requirement before requesting the project deposit.