Website redesign
Redesign your website without losing what already works
Astaria helps organisations modernise outdated or underperforming websites while protecting valuable content, search visibility, analytics and essential integrations.
Definition
What is a website redesign?
A redesign is rarely only a change of appearance. It usually involves the proposition the website communicates, the content that supports it, the way pages are organised, the journeys visitors follow, the design system, the underlying technology, technical search foundations and the integrations the organisation relies on.
Treating a redesign as a visual exercise is how organisations end up with a better looking website that produces fewer enquiries. Astaria starts with evidence, decides what is worth keeping, and changes the things that are limiting results.
Symptoms
Signs your website needs redesigning
- The offer is difficult to understand
- Services have changed and the website has not kept up
- Enquiries are weak relative to the traffic the site receives
- The mobile experience is poor
- Search visibility is declining
- Content is difficult to update
- The website is slow
- Accessibility barriers exist
- Analytics and CRM are disconnected
- The current design weakens credibility
Audit
The redesign audit
Every redesign begins with an audit so that decisions are based on the current position rather than assumption.
- Analytics
- What visitors actually do, which pages earn enquiries and where journeys break down.
- Search performance
- Which queries and landing pages carry earned visibility that must be protected.
- Existing URLs
- A full inventory of live addresses, including pages nobody remembers publishing.
- Content
- What to retain, rewrite, merge or retire, with an owner for each decision.
- User journeys
- How each audience moves from arrival to a meaningful action.
- Technical platform
- Whether the current technology can carry the next three years of requirements.
- Accessibility
- Keyboard operation, structure, contrast, forms and screen-reader behaviour.
- Forms and conversions
- Whether enquiries arrive, where they go and what is lost in between.
- Integrations
- CRM, booking, payment, analytics and any internal systems the site depends on.
Deliverables
What a redesign project delivers
- New information architecture
- Messaging refinement
- Page redesign
- Responsive development
- Accessibility improvement
- Content migration
- Redirect plan
- Search metadata
- Analytics preservation
- CRM integration
- Launch monitoring
Decision
Redesign or rebuild?
Astaria does not assume that everything must be replaced. Where the existing platform remains viable and your team can control it, targeted improvement to structure, messaging, templates, accessibility and performance is usually the better investment.
Where structural constraints make incremental change uneconomical, for example when every improvement requires working around the platform, a controlled rebuild is recommended with content and search equity carried across deliberately.
The audit produces a clear recommendation with the reasoning, so the decision is yours rather than a supplier preference.
Search
Protecting search performance through the change
- URL inventory
- Every existing address is recorded before anything is changed, including pages found only in logs or search data.
- One-to-one redirect mapping
- Each retired address is mapped to its closest replacement rather than pointed at the homepage.
- Canonicals
- Canonical addresses are set deliberately so that duplicate or parameter versions do not compete.
- Internal links
- Links inside the content are updated to the new addresses instead of relying on redirect chains.
- Sitemap
- A regenerated sitemap is submitted so search engines can find the new structure quickly.
- Missing pages
- Removed pages return a genuine not-found response with useful routes onward, not a silent soft 404.
- Post-launch monitoring
- Crawl errors, indexation and landing-page performance are checked in the weeks after launch.
Continuing search work after launch is covered by SEO and AI search optimisation.
Process
How a redesign runs
Step 1
Audit
Establish the baseline across analytics, search, content, accessibility and technology.
Step 2
Prioritise
Agree what is limiting results now and what can wait.
Step 3
Reposition
Sharpen the proposition, structure and page-level messaging.
Step 4
Redesign
Design accessible templates and journeys around the agreed structure.
Step 5
Migrate
Move content deliberately, with redirect mapping prepared in parallel.
Step 6
Validate
Test on devices and with keyboard operation, and check forms and integrations.
Step 7
Launch
Release with redirects, sitemap and analytics in place from the first hour.
Step 8
Monitor
Watch indexation, enquiries and errors, then correct quickly.
Investment
Website redesign starting price
From £2,995 + VAT
The final price depends on the number of templates, the volume of content migration, the technology involved, the integrations required and the accessibility requirements. Full package scope is set out on the website pricing page, and ongoing improvement after launch is covered by website support and maintenance.
Questions
Website redesign questions
Will a redesign affect Google rankings?
Any structural change carries risk, which is why the URL inventory, redirect map, metadata and internal links are prepared before launch and monitored afterwards. Well-managed redesigns usually protect existing visibility and improve it over the following months.
Can you redesign a Lovable or WordPress site?
Yes. Astaria works with existing Lovable projects and can rebuild a WordPress site on a platform your team can maintain. The recommendation depends on the audit rather than a preferred technology.
Can the redesign be delivered in phases?
Yes. Where a single launch would be disruptive, work can be sequenced so that the highest-impact templates and journeys are improved first.
Can you retain our existing content?
Yes. Content that performs well is retained and reformatted for the new structure. Retiring a page is a deliberate decision with a redirect, not an accident of migration.
Do you provide copywriting?
Messaging refinement is included in redesign projects. Full copy development for priority pages is quoted as an add-on based on the number of pages involved.
Can you preserve analytics and CRM integrations?
Yes. Existing analytics history, conversion events and CRM connections are recorded during the audit and reconnected and tested before launch.