Website Redesign
A redesign that keeps what already works
Most redesigns lose traffic because the old site was never measured before it was replaced. We start with the audit.
- 01
Audit
Analytics, search performance, accessibility, page speed and content inventory, written up as one prioritised list.
- 02
Decide what stays
Most sites keep more than they expect. We identify pages that earn traffic or complete tasks and protect them.
- 03
Redesign
New structure and interface applied to real content, reviewed on 320px through 1440px widths.
- 04
Migrate safely
URL mapping, redirects and a pre-launch crawl so nothing lands on a 404.
- 05
Measure
Compare search visibility, task completion and page speed against the pre-launch baseline.
Common triggers
When a redesign is the right call
- The site fails accessibility checks and fixing it page by page costs more than rebuilding.
- Editors cannot make changes without raising a ticket.
- The structure reflects your internal departments rather than what visitors came to do.
- Mobile performance is poor and most of your visitors are on phones.
Content placeholder: Add a before-and-after case study with permission, including measured page speed and search visibility figures.